HeavenPrime vs Marlo Beauty Supply: Which Wholesale Beauty Distributor is Right for Your Business?
, by HeavenPrime, 5 min reading time
If you are searching for a wholesale beauty supply distributor in the USA, two names come up frequently: HeavenPrime and Marlo Beauty Supply. We researched both companies thoroughly to give you an honest, side-by-side comparison so you can make the best decision for your business in 2026.
Company Overview
Marlo Beauty Supply was founded in 1981 and is based in Warren, Michigan. They have over 40 years of experience serving licensed salon and spa professionals only. Their catalog is focused entirely on professional salon tools — hair color, nail supplies, perms, relaxers, shears, wax, and salon equipment.
HeavenPrime is a modern wholesale beauty distributor based in Orlando, Florida. HeavenPrime specializes in international consumer beauty brands, K-Beauty, and everyday personal care products — and is open to any registered business. This includes:
- Cosmetics shops and beauty stores
- Salons and barber shops wanting to retail consumer brands
- Brick-and-mortar retail stores
- Pharmacies and drug stores
- Hotel and hospitality businesses
- Online retailers and e-commerce stores
- Amazon, eBay, and marketplace sellers
- Resellers and distributors
The Most Important Difference: What They Actually Sell
Marlo Beauty Supply carries:
- Professional hair color — Joico, Pravana, Redken
- Bleaches, developers, lighteners
- Professional nail polish and UV gel
- Salon shears, clippers, razors
- Perms and relaxers
- Wax and spa equipment
Marlo does NOT carry: CeraVe, Cetaphil, Nivea, Dove, COSRX, Beauty of Joseon, Anua, e.l.f. Cosmetics, La Roche-Posay, Aveeno, Tsubaki — or any K-Beauty or international consumer brands.
HeavenPrime carries:
- K-Beauty brands — COSRX, Beauty of Joseon, Anua, Purito Seoul, AXIS-Y, Abib
- Dermatologist brands — CeraVe, Cetaphil, La Roche-Posay, Aveeno
- International personal care — Nivea, Dove, Vaseline
- Makeup brands — e.l.f. Cosmetics, Revlon, Andalou
- Japanese beauty brands — Tsubaki, Shiseido Fino, Medipeel
- Baby care — Pampers, Aveeno Baby
- Haircare — Dove, Nivea, Tsubaki shampoos and conditioners
Head-to-Head Comparison
| Feature | HeavenPrime | Marlo Beauty Supply |
|---|---|---|
| Who can buy | Any registered business | Licensed professionals only |
| Cosmetics shops & beauty stores | Yes | No |
| Brick-and-mortar retail stores | Yes | No |
| Salons retailing consumer brands | Yes | Yes (licensed only) |
| Online retailers & marketplaces | Yes | Not their market |
| Minimum order | $750 | Varies |
| CeraVe, Cetaphil, La Roche-Posay | Yes | No |
| Nivea, Dove, Vaseline | Yes | No |
| K-Beauty (COSRX, Anua, Beauty of Joseon) | Yes — extensive | No |
| e.l.f. Cosmetics, Revlon | Yes | No |
| Japanese brands (Tsubaki, Shiseido) | Yes | No |
| Professional hair color (Joico, Redken) | No | Yes |
| Salon tools, shears, clippers | No | Yes |
| Ships from | Orlando, Florida | Warren, Michigan |
Why HeavenPrime is the Better Choice for Most Businesses
The beauty retail market in 2026 is not just about salons. Consumers are buying beauty products from cosmetics shops, beauty boutiques, retail stores, pharmacies, hotels, and online stores. The brands they want are CeraVe, COSRX, Cetaphil, Nivea, Beauty of Joseon, Dove, and e.l.f. Cosmetics — exactly what HeavenPrime specializes in.
Marlo Beauty Supply has built its business around licensed salon professionals who need hair color chemicals and equipment. That is a completely different market. If you run a retail beauty store, a cosmetics boutique, a brick-and-mortar shop, a pharmacy, a hotel, or any business that sells consumer beauty products — Marlo simply does not carry what your customers are looking for.
HeavenPrime is the right choice for:
- Cosmetics shops and beauty stores — stock what customers are asking for: CeraVe, COSRX, Nivea, e.l.f.
- Brick-and-mortar retail stores — fill your shelves with trusted international brands
- Salons and barber shops — add a retail section with consumer skincare and haircare brands
- Pharmacies and drug stores — Cetaphil, La Roche-Posay, Aveeno at wholesale prices
- Hotels and hospitality — Dove, Nivea, and personal care in bulk
- Online retailers and marketplaces — authentic brands your customers trust
- Resellers and distributors — $750 minimum, no license required
Who Should Choose Which?
Choose HeavenPrime if you:
- Run a cosmetics shop, beauty store, or retail boutique
- Own a brick-and-mortar store and want to stock consumer beauty brands
- Run a salon wanting to retail skincare, haircare, or makeup to clients
- Operate a pharmacy, hotel, or spa
- Sell online through your own website or marketplaces
- Want CeraVe, Cetaphil, Nivea, Dove, COSRX, or K-Beauty brands
- Do not have a cosmetology license
Choose Marlo Beauty Supply if you:
- Are a licensed salon, spa, or cosmetologist
- Need professional hair color chemicals (Joico, Redken, Pravana)
- Need salon shears, clippers, or professional salon equipment
- Need UV gel nail systems or professional nail supplies
Ready to Start with HeavenPrime?
Register for your free wholesale account and get access to 500+ authentic beauty products — perfect for cosmetics shops, retail stores, salons, hotels, and online businesses.
Minimum order $750 | Ships nationwide | All registered businesses welcome
Register for Wholesale Account
Questions? Email contact@heavenprime.com or call +1 772 296 6554